Your brand position is what differentiates you from your competitors. All businesses can benefit from investing time and resources in developing a good brand.
Having a good brand increases the chances of your customers becoming your brand advocates. So how do you find your brand position?
These three steps work together to bring about your brand position. Once you have established this, target your marketing efforts to reinforce that position in the public’s eye.
It is also very important to match your brand position with your visual identity, what you say about your brand must be evident in what your customers see.
1. Verbalise your brand: try to associate some adjectives with your business and be as honest as possible. Remember, it’s not just about what you’re offering but also about how your brand makes your customers feel.
2. Find your competition: every business has competition and in order for you to position your brand you need to know who you’re playing against. See how your brand lines up with theirs and step up your brand to level the playing field if you have been slacking.
3. Discover your defining factor: when someone is looking for a landscaper, why would they choose you over the other guy? If you both have affordable pricing, find something else that sets you apart.
Identify these factors before instilling them in peoples minds through your messaging and they’ll definitely give you the identity and positioning your business stands for.
Having a good brand increases the chances of your customers becoming your brand advocates. So how do you find your brand position?
These three steps work together to bring about your brand position. Once you have established this, target your marketing efforts to reinforce that position in the public’s eye.
It is also very important to match your brand position with your visual identity, what you say about your brand must be evident in what your customers see.
1. Verbalise your brand: try to associate some adjectives with your business and be as honest as possible. Remember, it’s not just about what you’re offering but also about how your brand makes your customers feel.
2. Find your competition: every business has competition and in order for you to position your brand you need to know who you’re playing against. See how your brand lines up with theirs and step up your brand to level the playing field if you have been slacking.
3. Discover your defining factor: when someone is looking for a landscaper, why would they choose you over the other guy? If you both have affordable pricing, find something else that sets you apart.
Identify these factors before instilling them in peoples minds through your messaging and they’ll definitely give you the identity and positioning your business stands for.
